Curious about the most followed Pinterest accounts? You’re in the right place to find them all. Pinterest is one of the world’s biggest visual search platforms, with over 600 million people using it every month.
Pinterest is an excellent platform for reaching high-income shoppers who are always actively looking for something to buy. In fact, 1 out of every 3 Pinterest shoppers earns more than $100,000 a year.
In this post, we’ve a breakdown of the top 20 most-followed Pinterest accounts across all categories, ranked and compared, with follower counts, total pins, and their niche.
Let’s find out.
Top 20 most followed Pinterest Accounts to follow in 2026
Here’s a quick look at the most popular Pinterest accounts along with their follower count, total number of pins they posted, and the niche they’re in.
| Rank | Name | Total Followers | Niche |
|---|---|---|---|
| 1 | Joy Cho / Oh Joy! | 15.1 million | Home decor, DIYs, style |
| 2 | Poppytalk | 10.4 million | DIY crafts, handmade design, and home inspiration |
| 3 | Tasty | 10.2 million | Healthy recipes, and food |
| 4 | Maryann Rizzo | 9 million | Luxury interior design, home decor, and styling ideas |
| 5 | Cathie Hong Interiors | 7.9 million | Home Interiors inspiration |
| 6 | HonestlyWTF | 7.1 million | Fashion & Lifestyle |
| 7 | Bonnie Tsang | 7 million | Photography / Lifestyle / Fashion |
| 8 | Evelyn | 6.7 million | Art and lifestyle inspiration |
| 9 | Pejper | 6.7 million | Interior + Lifestyle Inspiration |
| 10 | Style Me Pretty | 6.4 million | Wedding and fashion |
| 11 | Trey Ratcliff | 6.3 million | Travel and photography |
| 12 | Harper’s Bazaar | 6.3 million | Fashion, beauty, hair, and jewelry |
| 13 | Nordstrom | 5.5 million | Fashion, cosmetics, jewelry, home decor |
| 14 | veanad | 5.1 million | Fashion / Style Inspiration |
| 15 | Christine Martinez Loya | 5 million | Food & Lifestyle |
| 16 | L.L.Bean | 5 million | Outdoor, footwear, and home |
| 17 | Jessica Comingore | 4.8 million | Food, beauty, web design |
| 18 | Jennie TwoShoes | 4.8 million | Costumes, hair, and kitchen |
| 19 | synapse | 4.7 million | Art & Design Inspiration |
Source: Pinterest
Top Pinterest Accounts by Niche
Here are the five most popular niches on Pinterest, with the highest demand and search volume.
- Home Decor & Interior Design
- DIY & Crafts
- Fashion & Style
- Food & Recipe
- Travel & Lifestyle
Let’s now quickly explore the top 5 to 6 most followed Pinterest accounts within that category.
Home Decor & Interior Design
Home Decor is one of the most searched and followed niches on Pinterest. In fact, the #1 Pinterest user, “Joy Cho,” is also in the same niche, covering home decor, lifestyle, and interior design ideas for her followers.
This niche is popular on Pinterest because most users look for home design inspiration, remodeling ideas, room makeovers, color palettes, etc.
| Rank | Pinterest Profile | Total Followers | Topics Covered |
|---|---|---|---|
| 1 | Joy Cho – Oh Joy! | 15.1M | Colorful home decor, lifestyle |
| 2 | Maryann Rizzo | 9M | Interior styling, moodboards |
| 3 | Pejper Se | 6.7M | Interior photography, living spaces |
| 4 | Studio McGee | 928K | Modern, timeless interiors |
| 5 | Serena & Lily | 220.1k | Mountain coastal decor |
DIY & Crafts
DIY & Crafts is another popular Pinterest niche where people look for simple project ideas, creative tutorials, and fun handmade inspiration.
| Rank | Pinterest Profile | Total Followers | Topics Covered |
|---|---|---|---|
| 1 | Etsy | 11.2m | DIY crafts, handmade ideas, creative projects |
| 2 | Poppytalk | 10.4M | DIY, crafts, design |
| 3 | Martha Stewart | 1.9M | General DIY, handmade projects |
| 4 | JOANN | 822.3k | Sewing, home crafts |
| 5 | Brit + Co | 666.3k | Crafts, creative projects |
| 6 | Savings Mania | 100.8k | Budget DIY, crafts, and cleaning hacks |
Fashion & Style
Fashion & Style is a highly searched Pinterest niche where people search for outfit ideas, trends, and simple inspiration to improve their everyday look.
| Rank | Pinterest Profile | Total Followers | Topics Covered |
|---|---|---|---|
| 1 | Erica Coffman (honestlywtf) | 7.1 M | American creative director and designer |
| 2 | Danaë Vokolos (Veanad) | 5.1M | New York–based fashion influencer |
| 3 | Hello Fashion Blog (Christine Andrew) | 169.2k | Women’s fashion, lifestyle |
| 4 | Katie Armour Taylor | 292.5k | Classic style & interiors |
| 5 | Emily Ann Gemma | 152.4k | Fashion & beauty |
Food & Recipe
Food & Recipe is a highly popular niche on Pinterest where people look for easy meals, quick recipes, desserts, and cooking inspiration for everyday life.
| Rank | Pinterest Profile | Total Followers | Topics Covered |
|---|---|---|---|
| 1 | Tasty | 10.2M | Viral short recipes |
| 2 | Fake Ginger (Amanda Livesay) | 4.6M | Comfort food, family meals |
| 3 | Allrecipes | 1.4M | Recipes, cooking tips, & food videos |
| 4 | Piloncillo & Vainilla | 48.6k | Vegan recipes |
| 5 | Foodies Terminal (Meghna) | 47.5k | Quick Indian & global dinners |
Quick note: If you’re interested in learning more about digital marketing and SEO, follow our BloggersPassion Pinterest account.
Travel & Lifestyle
Travel & Lifestyle is a trending niche on Pinterest, where users often look for travel ideas, tips, and inspiration for their next trip.
| Rank | Pinterest Profile | Total Followers | Topics Covered |
|---|---|---|---|
| 1 | Bonnie Tsang | 7M | Lifestyle and Fashion Photographer |
| 2 | Lonely Planet | 805.2k | Tavel guides & destination planning |
| 3 | Culture Trip | 479.5k | Local experiences & city travel |
| 4 | Travel + Leisure | 427.2k | Travel inspiration |
| 5 | The Planet D | 68.4k | Adventure travel |
| 6 | NatGeoTravel | 51.2k | One of the largest travel inspiration brands globally |
Sources: Izea, Squad App, Influencer Hero, Neo Reach, Ampfluence
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Final Words
Posting high-quality pins consistently, creating pins on engaging topics, and following some SEO techniques like keyword-rich descriptions, optimized board titles, etc, helped top accounts get millions of Pinterest followers.
These top Pinterest influencers have a strategy for engaging with their audience and posting engaging content frequently.
Who’s your favorite Pinterest creator? Did you find the list helpful? Let us know your thoughts in the comments.
FAQs
Here are some commonly asked questions on the popular Pinterest accounts.
Joy Cho (Oh Joy!) is the most-followed account on Pinterest, with over 15 million followers.
Most top accounts focus on home decor, lifestyle, DIY, fashion, and art.
Joy Cho (Oh Joy!), Poppytalk, and Buzzfeed’s Tasty are the three most-followed accounts on Pinterest.
Yes, 42% of Pinterest users are Gen Z, who use Pinterest for ideas in fashion, lifestyle, and DIY projects.
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